Success shouldn’t cost you your soul. At The Strategic Reset Co., we help high-performing leaders who are running on empty reclaim their energy, time, and purpose—without burning it all down.
Whether you’re facing quiet burnout or standing at a crossroads, a reset isn’t retreat—it’s the beginning of a higher rise. Through intentional disengagement, passion-centered planning, and soulful strategy, we guide you to turn exhaustion into empowerment and momentum into meaning.
It’s time to reset. It’s time to rise stronger than ever before.
Reset with Purpose.
Rise with Clarity.
Our Why
At Strategic Reset Co., we believe that midlife isn’t a crisis—it’s a calling. We exist to help high-capacity leaders realign with their purpose, reignite their passion, and reclaim their time. Because when leaders live in alignment, they don’t just perform better—they lead movements that matter.
Our Just Cause
We envision a world where seasoned leaders wake up energized by their mission, feel deeply connected to their work, and end each day with a sense of fulfillment. Our commitment is to guide these leaders through transformative resets that not only rejuvenate their personal lives but also catalyze positive change in their organizations and communities.
Our Story
From Burnout to Breakthrough:
A New Way to Lead
The Strategic Reset Co. was born from a simple but powerful truth:
You weren’t meant to burn out. You were meant to rise.
After decades of high-capacity leadership, we saw a common thread among executives, entrepreneurs, and changemakers—the achievements were piling up, but the fire inside was fading. Success came at the cost of soul.
We exist to change that story.
The Strategic Reset empowers leaders to step back strategically, reconnect with what matters most, and launch forward with clarity, passion, and purpose. Through a proven, soulful framework, we guide you not to quit—but to realign, reignite, and rise stronger than ever before.
The Symbol of
Strategic Reset
Our logo tells a story. A story of transformation, intention, and the wisdom to embrace change at the right time.
When I began building Strategic Reset Co., I knew I wanted a phoenix—an emblem of rising from the ashes, of bold renewal. But it was my dear friend and creative partner, Courtney Askew, who added the layer of strategy that makes this mark truly unique.
Courtney envisioned the phoenix in motion—just beginning to lift off, symbolizing the moment right before momentum returns. But look closer. Nestled in the negative space between the wings is the silhouette of a chess piece—an elegant reminder that transformation doesn’t happen by accident. It requires strategy, foresight, and decisive movement.
This fusion of the mythical and the methodical captures everything Strategic Reset stands for:
Rebirth with purpose.
Vision with velocity.
Passion with precision.
Every time you see this mark, may it remind you that your next move is not just possible - it’s powerful.
- Tim Jones
Founder, Strategic Reset Co.
Contact us
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